Quacquarelli Symonds ( QS )
Project Overview
QS is a globally recognized brand with an extensive database of college and loyal users. We were tasked with building a university matching tool that would simplify the college application process. This tool would be integrated as a part of their website and help the students make decisions and apply it to their university selections.
I was the primary visual designer tasked with implementing the brand guidelines into a cohesive visual design language
Team
Senior UX Designer - Athul S
UX Designer - Gnanaeshwar Srinivas
Profiling
Profiling is an essential step in the student application process. The first step towards providing better recommendations is by understanding the student's needs. To provide valuable recommendations, users need to provide details regarding past educational background, test scores, and their program preference.
The flow has to be simple and effective in helping students enter the essential information. This was approached by breaking it down into simple steps that would make it easy for students to enter information. Illustrations and progress bar was used to build brand reliability and provide clarity throughout the profiling process.
University List Flow
Once the student completes the profiling, they’re provided with a university list based on their requirements.
The implementation of an extensive filter system helps students further narrow down the list.
The program also automatically categorizes the schools into safety, target and reach schools based on student scores. This feature is color-coded for easier understanding and students can further modify the number of schools they want to see for each type. Students can view and compare two different programs to better guide their decision-making process.
Application and Document submission Flow
The matching tool also helps students take the process ahead by sending out the application and track the application process. To make this process effective, the website first collects master information which is common for all applications. After that is filled, users just have to fill the remaining unique data for different universities and send applications with ease.
Dashboard Flow
Students track their application process and keep track of important test dates. The user interface is simplified with a clear emphasis on the upcoming deadline and application progress. The student can view and keep track of this process in a calendar view.
© Gnanaeshwar 2024